What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is North Coast Subaru dedicated locally to the Love Promise?

At North Coast Subaru our Love Promise can be seen in various partnerships with local charities and non-profits organizations. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. With over 35 years of dedication to our community we truly understand what Love is.

Cove Animal Rescue, Glen Cove Dog Park, ASPCA, Animal Lovers League
Planting Fields Arboretum State Historic Park, National Wildlife Federation
Glen Cove City School District, Locust Valley School District, Glen Cove Boys & Girls Club, Grenville Baker Boys & Girls Club, All Saints Regional Catholic School
Glen Cove Senior Center, Downtown Sounds, Glen Cove SAGE Foundation, Glen Cove Police & Fire Department, Loggia Glen Cove No.1016
Winthrop-University Hospital, Leukemia & Lymphoma Society - Long Island Chapter, Nicholas Pedone Foundation, Northwell Health Glen Cove Hospital, Make-A-Wish Foundation

 Subaru Love Promise Heart

Love Promise Stories from North Coast Subaru

Subaru and North Coast Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thank You Subaru!  –  Bev L

It gives me great pleasure to write this letter of heartfelt appreciation and a big thank you for making it possible for my daughter, Andrese Vann, to attend YMCA summer camp in 2019 in Glen Cove, NY. The financial assistance that you offer is making a great path for Andrese to understand the wonderful blessing she receives. Without the financial assistance, Andrese would not have been able to attend summer camp. You have allowed my daughter and others to enjoy camp and at the same time learning and experiencing what it means to grow and interact with other individuals. This opportunity will help Andrese realize how fortunate she is to achieve the greatness the YMCA has to offer. Thank you for your passion and making every child be excited to be a part of the adventures that they will experience, and also learn to be kind to others around them.

Subaru Loves to Care- a visit to NYU Winthrop  –  Carol P

We had a great visit with North Coast Subaru and The Leukemia & Lymphoma Society to NYU Winthrop. Blankets and arts & crafts kits were delivered to the staff of the hospital and will be hand delivered to patients undergoing treatment for cancer. Thank you North Coast Subaru, for bringing warmth to cancer patients. We appreciate the partnership!

Thank You Subaru from LLS  –  Jaime L

North Coast Subaru joined the Leukemia and Lymphoma Society to deliver blankets, craft kits, tote bags and messages of hope from their customers to the patients at NYU Winthrop Hospital in the inpatient oncology unit. William Santoro from North Coast Subaru was fortunate to meet with several members of the nursing staff on the oncology unit as well as physician, Jeffrey Schneider and hospital administration. They all expressed their sincere gratitude to North Coast Subaru for donating such wonderful gifts to their patients for the third year in a row. The nursing staff shared how the patients at NYU Winthrop are always so grateful and truly benefit from the generous donation of blankets that will keep them warm during their treatments. It was a wonderful experience.

Second Chances with Cove Animal Rescue  –  Betty G

Ted David of News 12 expressed many concerns when the City of Glen Cove gave CAR the chance to improve the shelter. Now, during a surprise visit, he has video-taped his experience and awe as to how wonderful the shelter has become and given it a 5-star rating. Thank you North Coast Subaru for your generous support, both financially and in allowing our beautiful display of photos of our animals for adoption.You are one of our most significant supporters and have helped to make these improvements possible! Please visit for yourself and see this shining star of Glen Cove.


I was trying to catch a flight and all of a sudden had 2 blown tires on the right side of my Subaru Impreza and called Subaru roadside assistance immediately for help. The person who I was talking at roadside had difficulty locating me due to being stranded between 2 highways with no major landmarks and limited cell service reception. He had finally said that he knows the area around where I am and will send help right away. I had waited a while and then decided to call North Coast Subaru for assistance because that is where I had bought my Impreza from and they were helpful and amazing since day 1! They had their delivery guy in my area and directed him over to help me change my spare tires, using an additional spare they had on hand. They scheduled an appointment for when I returned. I was able to make my flight and they took care of my car as soon as I came back.

Dealer with a heart!  –  Beth R

My first Subaru was a used 1996 Forester I bought from a dealer. I wasn't looking for a Subaru - just a reliable car I could afford. I loved it. When it was time for a new car, I did my usual research and comparison of a zillion cars and ended up buying another Forester (a 2011 new one this time:). I loved that one, too. In March 2018, it was time for me to trade up for a new car because, as a single mom of a young child, I wanted the latest safety features. This time I did not shop for cars (I knew I wanted another Forester), but I did shop around for Subaru retailers. I rarely shop just for price, I actually want to feel good about where I spend my money. After going to two other dealerships and checking out prices on line, I thought I'd try one more, and ended up at North Coast Subaru. It was a homerun! My sales associate was Lisa Blaskey, and she was wonderful. I'm not very good at negotiating, and she straight out offered me a better lease price than the other dealers, and a fair price on my trade in - with no haggling at all. That would have been enough to get me to lease my car from North Coast. But Lisa was so sweet and genuinely caring, she went beyond. She knew my old Subaru badly needed brakes and tires. Lisa said, "The first thing we're going to do is get you into a safe car." And she gave me a loaner (a 2018 Forester) to drive for three weeks until my new car came in! Thank you, Lisa and the whole team at North Coast Subaru -- You're the best!

Safer in a Subaru  –  Mary U

We are a busy family of six. My older two sons are twins who are enrolled at Farmingdale State College. They opted to stay local and go to school, so they could work. Their first car was a 2001 Honda CRV that needed some repair. However, after a year of driving it, the repairs became too many, and we felt that the CRV wasn't safe for them anymore. This is when my husband e-mailed North Coast Subaru. Lisa Blaskey, a saleswoman there, got back to us immediately with a great deal on a new Silver Impreza. Our boys were thrilled and happy to drive a new, safer car. So thank you so much North Coast Subaru, and especially Lisa Blaskey for going above and beyond to help our family feel a great deal safer! Sincerely, The Uterano Family

Subaru donation keeping Winthrop patients warm.  –  Jaime L

North Coast Subaru joined the Leukemia and Lymphoma Society to deliver blankets, craft kits and messages of hope from their customers to patients at NYU Winthrop Hospital . Jesse Liang and Angelo Santoro from North Coast Subaru were fortunate to meet with the oncology nursing staff along with Dr. Jonathan Haas. We were brought to the room that is home to the Cyber Knife machine. Dr. Haas explained how Cyber Knife technology is used for radiation oncology and has allowed patients much fewer and shorter radiation times for treatment of their disease. The nursing staff shared how the patients at Winthrop will be so grateful and really benefit from the generous donation of blankets they will keep them warm during their treatments. Jesse and Angelo shared how their customers and staff of the dealership truly enjoyed filling out the messages of hope for patients. It was a wonderful experience.

Glen Cove Dog Park  –  Maribeth G

North Coast Subaru partnered with the local community to help raise support for the new dog park located at Dennis Brian Murray Park. This is the first official dog park opened by the City of Glen Cove. Two dog runs were setup, for large and small dogs, and a new water fountain will be installed in the spring. Local residents are fundraising to add new features and amenities to the dog park. The Glen Cove Dog Park is a great way for neighbors and pets to safely exercise, play, and keep in touch.

Still Here  –  Beth M

After having a wonderful life, I had gone through some very hard times in the last few years. I guess everything evens out in life. But I’m still here and looking forward to yet another chapter in my life. Subaru has helped me in so many ways toward that goal. After a horrific car accident and a totaled car, I came to them with my story and research in hand about the Subaru’s. North Coast Subaru went above and beyond for me to acquire the car that I wanted. They gave me everything that made me feel safe and monetarily helped with the price and even the financing. Literally guiding me through every step of the way, no kidding! If you didn’t know it, you would not believe you were in a car dealership, but a close relatives place, helping. I am a retired Special Education Art Teacher and a graphic designer, I have worked with and witnessed the needy and the poor and the ill. The amount of heartfelt generosity and caring in the world is just a drop in the bucket and I believe that Subaru is trying to help fill these buckets of so many needy. I had just donated over 200 children’s books and top seller adult books, and Jesse personally pick them up for me and helped dropped them off at a local charity. Subaru will always be my first choice as I know they are helping the community in a very big and special way. I love the home-town feeling of this special place: North Coast Subaru, Thank You!

Deasy Loves Learning  –  Melanie A

September is Subaru Loves Learning, and we wanted to do something special for our local community. We had a personal connection with Deasy Elementary School, a few of our employees actually attended there as kids! We partnered with the American Association for the Advancement of Science and donated 125 science award-winning books for the students. We hope that this will raise a new generation of scientists that will work with Subaru and other organizations with the goal of bringing positive change to the earth.

6th Annual Howl'oween Pet Parade  –  Betty G

During Halloween weekend, Cove Animal Rescue hosted another successful pet parade. Over 100 families from the community dressed up their pets in an array of creative costumes and marched through downtown Glen Cove into Village Square. A group of judges gave out awards for categories ranging from "most creative costume" to "largest pet." For participants that supported Cove Animal Rescue with pet supplies or monetary donations received a limited edition 2017 Subaru Impreza squeaky chew toy. We also held a raffle for a BarkBox prize pack, branded with Subaru Loves Pets which helps bring awareness to organizations like Cove Animal Rescue and the good they are doing for the animals in the community.

Warm and Sweet  –  Suzanne F

In 2008 I had just bought my first house, a 120+ year old cottage fixer-upper. Getting hardware and tools into a manual 2-seater presented certain problems. I sold my car and purchased a Forester. A few days after its purchase, we made our first visit to North Coast Subaru. We’ve never strayed since! Several weeks ago, I brought the car in for service. Bob noted I hadn’t been in for well over a year. I told him a brief summary of my hospitalizations; 3 months in total, with many more at home in slow recovery. He extended his concerns and well wishes. I then ran into Bill, I filled him in too on my saga, adding that it had been Leukemia that had nearly taken my life. He was shocked but happy to see that I was doing so well. Then he told me about Subaru’s Love Promise and their special program of sending well wishes to patients with leukemia. I was more than willing to make a donation, but he assured me all Subaru wanted were words of encouragement they could send on to the patients. I wrote out my card, hoping my thoughts might help another make it through the emotional roller coaster that comes with such a tough disease. Over the years, North Coast Subaru has provided me with more than great service; they have given me the warmth and security that comes with having a relationship with a family-owned business. I’m so proud of them for extending their help to families struggling with the pain of leukemia. Thank you, Subaru, for being part of my family and of so many others!

North Coast Subaru and Long Island LLS  –  Jamie G

Long Island LLS staff were thrilled to meet with Jesse Liang from North Coast Subaru in Glen Cove, NY. We met with the hospital staff at Winthrop University Hospital in Mineola to deliver the care cards and blankets. The staff was so grateful for the donation and knew just how much this would mean to their patients. Jesse has already been engaged with LLS Long Island since our meeting and is looking for other ways to become involved. Additionally, the hospital was so thrilled with Subaru, that we hope to grow our partnership with Winthrop and LLS Long Island further. Thank you to Subaru for their generosity and for putting cancer patients first!

Winthrop Benefits from Your Generosity  –  Leanna C

On behalf of Winthrop-University Hospital and its Cancer Institute, we can't thank North Coast Subaru and The Leukemia & Lymphoma Society enough for their generous donation of beautiful blankets and notes for our patients in our outpatient hematology/oncology office. In a world that can sometimes be dark and cold, the warmth and kindness of North Coast Subaru and the Nassau County Chapter of the LLS shines bright. We know that our patients will be deeply touched by your acts of kindness and thank you once again for selecting Winthrop as a recipient of your generosity.

Thank you LLS & Winthrop!  –  Jesse L

It was a pleasure partnering with Leukemia & Lymphoma Society and Winthrop-University Hospital for this year’s Subaru Loves to Care Initiative. We specifically wanted to work with Winthrop because the Owner of North Coast Subaru’s wife is the teacher of one of the patients. Mrs. Santoro often visits the hospital to personally tutor her student so she can keep up with her studies. Some of the 127 Message of Hope cards were written by her students because they wanted to help lift the spirits of cancer patients and their families while they undergo a difficult time in their life. We are thankful for all that LLS and Winthrop are doing for these patients and the community.

Share the Love with CAR  –  Betty G

During Share the Love 2015, we chose to participate in Subaru's new Match the Love Program and was recognized as 44 of 624 Subaru retailers who went above and beyond. We recently helped raise over $21,000 for Cove Animal Rescue during Subaru's 8th Annual Share the Love Event. The donation was put to immediate use for expanding the outdated facility to include an enclosed outdoor play area for dogs and a cage-free colony-like wing for the cats. CAR’s mission is to increase the adopt-ability of homeless dogs and cats through training, socialization and improved surroundings that facilitate transition to a home environment. Thank you for your service to bettering the lives of animals in our community.

5th Annual Toys for Tots  –  SGT Michael W

During the holiday season, we partnered with the City of Glen Cove, U.S. Marine Corps Reserve, and other local businesses to collect new, unwrapped toys to be distributed to less fortunate children in the community. The Marine Corps Reserve states, “The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.” On collection day, all participating businesses and individuals gathered in downtown Glen Cove and were lead by the Marine Corps Reserve to Cradle of Aviation Museum, where all the toys were collected for distribution at a later date. Thank you U.S. Marine Corps Reserve for your service to our country and our community!

Subaru Support Free Medical Transport  –  Carol W

For almost ten years, the Glen Cove Senior Center and North Coast Subaru have partnered on a unique transportation initiative for Glen Cove residents. In 2007, North Coast Subaru donated a vehicle to provide additional help to meet the community’s needs and covered the cost of the service and maintenance for the Subaru. The Glen Cove Medical Transport program provides free transportation to all Glen Cove residents for doctor appointments, physical therapy sessions and any other non-emergency doctor, hospital, lab or medical center visits. Mayor Reggie Spinello says, “This is another great example of a strong, long-term public-private partnership where a vital service is provided to the residents of Glen Cove through the generosity of corporate sponsors and volunteers.”

5th Annual Howl’oween Pet Parade  –  Betty G

Every year The City of Glen Cove and Cove Animal Rescue organizes a pet parade for local pet owners and pets to get together and have some fun. People and pets alike are encouraged to dress in costume and participate in several contests being held. Prizes will be awarded in six categories: Smallest Pet, Biggest Pet, Most Exotic, Best Costume, Most Original Costume, and Best Pet/Owner Costume Combo. At the end of the parade through downtown Glen Cove, a line of vendors await the creatively dressed pets. We partnered with Caring4Paws, a local dog walking company, and gave out treats, Subaru pet gear, informational material from ASPCA, and answered any question about proper pet care. This was a great way for the community to get together and give back to their pets.

Cove Animal Rescue Kitten Adoption  –  Betty G

According to statistics, "A pair of breeding cats, which can have two or more litters per year, can produce 420,000 kittens over a seven-year period." In an effort to control the population, Cove Animal Rescue has accepted local feral kittens, socialized and neutered them, and adopted them out. This is to prevent further flea infestations, odors from territory markings, and mating behaviors of un-neutered/un-spayed cats. The un-socialized adults are neutered to prevent further breeding and returned to their original location. To help CAR gain more exposure and educate the local community about their cause, we opened up our showroom to host a kitten adoption event. They setup an information booth, portable playpen, and a few kittens that were ready for adoption. They educated some of our customers on proper kitten care and peaked the interest of adoption for others. It was a fun event to host, and we look forward to hosting more adoption events with CAR!

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